Buzzell, Robert D. 1933-
The PIMS principles : linking strategy to performance / Robert D. Buzzell and Bradley T. Gale. - New York : London ; Free, Collier Macmillan, c1987. - xiii, 322 p. : ill. ; 24 cm.
Includes index.
Bibliography: p. 301-312.
0029044308
87000416
Marketing--Management.
Strategic planning.
658.802 / BUP
The PIMS principles : linking strategy to performance / Robert D. Buzzell and Bradley T. Gale. - New York : London ; Free, Collier Macmillan, c1987. - xiii, 322 p. : ill. ; 24 cm.
Includes index.
Bibliography: p. 301-312.
0029044308
87000416
Marketing--Management.
Strategic planning.
658.802 / BUP