Bearden, William O. 1945-
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden and Richard G. Netemeyer. - 2nd ed. - Thousand Oaks, Calif. : Sage, c1999. - xiv, 537 p. ; 28 cm.
Includes bibliographical references and indexes.
076191000X (cloth : acidfree paper)
98025452
Marketing research.
Consumer behavior--Research.
658.83 / BEH
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden and Richard G. Netemeyer. - 2nd ed. - Thousand Oaks, Calif. : Sage, c1999. - xiv, 537 p. ; 28 cm.
Includes bibliographical references and indexes.
076191000X (cloth : acidfree paper)
98025452
Marketing research.
Consumer behavior--Research.
658.83 / BEH