Berkman, Harold W.
Consumer behavior : concepts and strategies / Harold W. Berkman and Christopher C. Gilson. - Encino, Calif. : Dickenson, c1978. - 562 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0822101998
77008959
Consumers.
Consumers--United States.
Consumer behavior.
658.83 / BEC
Consumer behavior : concepts and strategies / Harold W. Berkman and Christopher C. Gilson. - Encino, Calif. : Dickenson, c1978. - 562 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0822101998
77008959
Consumers.
Consumers--United States.
Consumer behavior.
658.83 / BEC