Library Logo
Berkman, Harold W.

Consumer behavior : concepts and strategies / Harold W. Berkman and Christopher C. Gilson. - Encino, Calif. : Dickenson, c1978. - 562 p. : ill. ; 23 cm.

Includes bibliographical references and index.

0822101998

77008959


Consumers.
Consumers--United States.
Consumer behavior.

658.83 / BEC
Last Updated on September 15, 2019
© Dhaka University Library. All Rights Reserved|Staff Login