Totten, John C.
Analyzing sales promotion : text & cases : how to profit from the new power of promotion marketing / John C. Totten, Martin P. Block. - 2nd ed. - Chicago, Il.: Dartnell Corp., c1994. - xii, 226 p. : ill. ; 26 cm.
Includes bibliographical references.
0850132290
95112757
Sales promotion.
Advertising.
658.82 / TOA
Analyzing sales promotion : text & cases : how to profit from the new power of promotion marketing / John C. Totten, Martin P. Block. - 2nd ed. - Chicago, Il.: Dartnell Corp., c1994. - xii, 226 p. : ill. ; 26 cm.
Includes bibliographical references.
0850132290
95112757
Sales promotion.
Advertising.
658.82 / TOA