Wilson, Jerry R.
Word-of-mouth marketing / Jerry R. Wilson. - New York : J. Wiley, c1991. - xv, 256 p. : ill. ; 24 cm.
Includes index.
0471524956 : $24.95
90039271
Customer services--Public opinion.--United States
Consumer satisfaction--United States.
Consumer behavior--United States.
Advertising--United States.
Public opinion--United States.
HF5415.5 / .W59 1990
658.812 / WIW
Word-of-mouth marketing / Jerry R. Wilson. - New York : J. Wiley, c1991. - xv, 256 p. : ill. ; 24 cm.
Includes index.
0471524956 : $24.95
90039271
Customer services--Public opinion.--United States
Consumer satisfaction--United States.
Consumer behavior--United States.
Advertising--United States.
Public opinion--United States.
HF5415.5 / .W59 1990
658.812 / WIW