Relationship marketing : theory and practice /
edited by Francis Buttle.
- London : Chapman, c1996.
- xii, 202 p. : ill. ; 24 cm.
Includes bibliographical references and index.
1853963135 (pbk.)
96223102
Relationship marketing.
658.812 / REL
Includes bibliographical references and index.
1853963135 (pbk.)
96223102
Relationship marketing.
658.812 / REL