Dhaka University Library Online catalog

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Rai, Alok Kumar

Customer relationship management : concepts and cases / Alok Kumar Rai. - New Delhi : PHI Learning, 2009. - xvi, 247 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.812 / RAC

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