Rai, Alok Kumar
Customer relationship management : concepts and cases / Alok Kumar Rai. - New Delhi : PHI Learning, 2009. - xvi, 247 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
Management
658.812 / RAC
Customer relationship management : concepts and cases / Alok Kumar Rai. - New Delhi : PHI Learning, 2009. - xvi, 247 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
Management
658.812 / RAC