Perspectives in consumer behavior /
Harold H. Kassarjian, Thomas S. Robertson.
- 4th ed.
- Englewood Cliffs, N.J. : Prentice Hall, 1991.
- viii, 616 p. : ill. ; 24 cm.
Previously published: Glenview, Ill. : Scott, Foresman, c1989.
Includes bibliographical references and indexes.
0136604404
90040458
Consumer behavior.
Marketing.
658.83 / KAP
Previously published: Glenview, Ill. : Scott, Foresman, c1989.
Includes bibliographical references and indexes.
0136604404
90040458
Consumer behavior.
Marketing.
658.83 / KAP