Loden, D. John.
Megabrands : how to build them, how to beat them / D. John Loden. - Homewood, Ill. : Business One Irwin, c1992. - xix, 225 p. ; 24 cm.
Includes bibliographical references and index.
1556234694
91025048
Product management--United States.
Brand name products--Marketing.--United States
658.827 / LOM
Megabrands : how to build them, how to beat them / D. John Loden. - Homewood, Ill. : Business One Irwin, c1992. - xix, 225 p. ; 24 cm.
Includes bibliographical references and index.
1556234694
91025048
Product management--United States.
Brand name products--Marketing.--United States
658.827 / LOM