Kinnear, Thomas C., 1943-
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor. - New York : McGraw-Hill, c1979. - xvi, 656 p. : ill. ; 25 cm. - McGraw-Hill series in marketing .
Includes bibliographies and indexes.
0070347417
78012770
Marketing research.
Marketing--Management.
658.83 / KIM
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor. - New York : McGraw-Hill, c1979. - xvi, 656 p. : ill. ; 25 cm. - McGraw-Hill series in marketing .
Includes bibliographies and indexes.
0070347417
78012770
Marketing research.
Marketing--Management.
658.83 / KIM