Handbook of marketing research /
Robert Ferber, editor-in-chief.
- New York : McGraw-Hill, c1974.
- 1 v. (various pagings) : ill. ; 23 cm.
Includes index.
Includes bibliographies.
0070204624
Marketing research--Handbooks, manuals, etc.
658.83 / FEH
Includes index.
Includes bibliographies.
0070204624
Marketing research--Handbooks, manuals, etc.
658.83 / FEH