McNeal, James U.
Consumer behavior : an integrative approach / James U. McNeal. - Boston : Little, Brown, c1982. - xxi, 426 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0316563099
81014647
Consumer behavior.
658.83 / MCC
Consumer behavior : an integrative approach / James U. McNeal. - Boston : Little, Brown, c1982. - xxi, 426 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0316563099
81014647
Consumer behavior.
658.83 / MCC