Mooij, Marieke K. de, 1943-
Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij. - Thousand Oaks, Calif. : Sage Publications, c2004. - xiv, 345 p. : ill. ; 26 cm.
Includes bibliographical references and index.
Global consumers in a global village? -- Values and culture -- Convergence and divergence in consumer behavior -- The consumer : attributes -- Social processes -- Mental processes -- Consumer behavior domains -- Applications to global marketing and advertising.
0761926682 (hardcover) 0761926690 (paperback)
2003006597
Consumer behavior--Cross-cultural studies.
Consumers--Psychology.
Marketing.
658.8342 / MOC
Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij. - Thousand Oaks, Calif. : Sage Publications, c2004. - xiv, 345 p. : ill. ; 26 cm.
Includes bibliographical references and index.
Global consumers in a global village? -- Values and culture -- Convergence and divergence in consumer behavior -- The consumer : attributes -- Social processes -- Mental processes -- Consumer behavior domains -- Applications to global marketing and advertising.
0761926682 (hardcover) 0761926690 (paperback)
2003006597
Consumer behavior--Cross-cultural studies.
Consumers--Psychology.
Marketing.
658.8342 / MOC