East, Robert. 1940-
Consumer behaviour : applications in marketing / Robert East, Malcolm Wright and Marc Vanhuele. - 2nd ed. - London : SAGE, 2013. - 337 p. : ill. ; 24 cm.
Previous ed.: 2008.
Includes bibliographical references p. 284-320 and indexes.
9781446211229 (hbk.) 9781446211236 (pbk.)
Consumer behavior.
Consumer behavior--Psychological aspects.
Consumer behavior--Social aspects.
658.8342 / EAC
Consumer behaviour : applications in marketing / Robert East, Malcolm Wright and Marc Vanhuele. - 2nd ed. - London : SAGE, 2013. - 337 p. : ill. ; 24 cm.
Previous ed.: 2008.
Includes bibliographical references p. 284-320 and indexes.
9781446211229 (hbk.) 9781446211236 (pbk.)
Consumer behavior.
Consumer behavior--Psychological aspects.
Consumer behavior--Social aspects.
658.8342 / EAC