Horton, Raymond L.
Buyer behavior : a decision-making approach / Raymond L. Horton. - Columbus, Ohio : C.E. Merrill, c1984. - x, 517 p. : ill. ; 26 cm.
Includes indexes.
Bibliography: p. 475-508.
0675201055
83062447
Consumer behavior.
658.8342 / HOB
Buyer behavior : a decision-making approach / Raymond L. Horton. - Columbus, Ohio : C.E. Merrill, c1984. - x, 517 p. : ill. ; 26 cm.
Includes indexes.
Bibliography: p. 475-508.
0675201055
83062447
Consumer behavior.
658.8342 / HOB