Engel, James F.
Consumer behavior / James F. Engel, Roger D. Blackwell and David T. Kollat. - 3d ed. - Hinsdale, Ill. : Dryden, c1978. - xix, 665 p. : ill. ; 24 cm. - The Dryden Press series in marketing .
Includes bibliographical references and indexes.
0030896738
77081238
Consumer behavior.
Marketing research.
658.8342 / ENC
Consumer behavior / James F. Engel, Roger D. Blackwell and David T. Kollat. - 3d ed. - Hinsdale, Ill. : Dryden, c1978. - xix, 665 p. : ill. ; 24 cm. - The Dryden Press series in marketing .
Includes bibliographical references and indexes.
0030896738
77081238
Consumer behavior.
Marketing research.
658.8342 / ENC