Raju, M. S.
Consumer behavior : concepts, applications and cases / M. S. Raju...[et al]. - New Delhi : Vikas, 2004. - xvi, 351 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
Consumers
658.8342 / RAC
Consumer behavior : concepts, applications and cases / M. S. Raju...[et al]. - New Delhi : Vikas, 2004. - xvi, 351 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
Consumers
658.8342 / RAC