Woods, Robin
What's in it for me? : a marketer's guide to establishing an equal partnership with customers / Robin Woods. - New York : AMACOM, c1993. - xvi, 207 p. : ill. ; 24 cm.
Includes index.
0814451470 : $24.95
92042866
Marketing.
Branding (Marketing)
Consumers' preferences.
Motivation research (Marketing)
HF5415 / .W673 1993
658.8343 / WOW
What's in it for me? : a marketer's guide to establishing an equal partnership with customers / Robin Woods. - New York : AMACOM, c1993. - xvi, 207 p. : ill. ; 24 cm.
Includes index.
0814451470 : $24.95
92042866
Marketing.
Branding (Marketing)
Consumers' preferences.
Motivation research (Marketing)
HF5415 / .W673 1993
658.8343 / WOW