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Woods, Robin

What's in it for me? : a marketer's guide to establishing an equal partnership with customers / Robin Woods. - New York : AMACOM, c1993. - xvi, 207 p. : ill. ; 24 cm.

Includes index.

0814451470 : $24.95

92042866


Marketing.
Branding (Marketing)
Consumers' preferences.
Motivation research (Marketing)

HF5415 / .W673 1993

658.8343 / WOW
Last Updated on September 15, 2019
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