Walters, C. Glenn
Consumer behavior : theory and practice / C. Glenn Walters. - 3rd ed. - Homewood, Ill. : R. D. Irwin, 1978. - xvi, 608 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0256019991
77089788
Consumer behavior.
HF5415.3 / .W34 1978
658.8342 / WAC
Consumer behavior : theory and practice / C. Glenn Walters. - 3rd ed. - Homewood, Ill. : R. D. Irwin, 1978. - xvi, 608 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0256019991
77089788
Consumer behavior.
HF5415.3 / .W34 1978
658.8342 / WAC