Blackwell, Roger D.
From mind to market : reinventing the retail supply chain / Roger D. Blackwell. - 1st ed. - New York : HarperBusiness, c1997. - xx, 252 p. : ill. ; 24 cm.
Includes index.
0887308333
97025822
Relationship marketing.
Consumers' preferences.
Retail trade.
658.87 / BLF
From mind to market : reinventing the retail supply chain / Roger D. Blackwell. - 1st ed. - New York : HarperBusiness, c1997. - xx, 252 p. : ill. ; 24 cm.
Includes index.
0887308333
97025822
Relationship marketing.
Consumers' preferences.
Retail trade.
658.87 / BLF