Dhaka University Library Online catalog

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Mukerjee, Kaushik

Customer relationship management : a strategic approach to marketing / Kaushik Mukerjee. - New Delhi : PHI Learning, 1993. - xxi, 170 p. : ill. ; 23 cm.

Includes bibliographical references and indexes.

Subjects--Topical Terms:
Customer relations

Dewey Class. No.: 658.812 / MUC

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