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Reynolds, Fred D.

Consumer behavior / Fred D. Reynolds, William D. Wells. - New York : McGraw-Hill, c1977. - x, 422 p. : ill. ; 24 cm. - McGraw-Hill series in marketing .

Includes bibliographies and indexes.

ISBN: 0070520313

LCCN: 76020580

Subjects--Topical Terms:
Consumer behavior.

LC Class. No.: HF5415.3 / .R43

Dewey Class. No.: 658.83 / REC

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