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Phillips, Chris.

International marketing strategy : analysis, development, and implementation / Chris Phillips, Isobel Doole and Robin Lowe. - New York : Routledge, 1994. - xx, 508 p. : ill. ; 26 cm.

Includes bibliographical references and index.

0415089840 0415089859


Export marketing--Management.
Export marketing--Management--Case studies.

658.848 / PHI
Last Updated on September 15, 2019
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