Phillips, Chris.
International marketing strategy : analysis, development, and implementation / Chris Phillips, Isobel Doole and Robin Lowe. - New York : Routledge, 1994. - xx, 508 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0415089840 0415089859
Export marketing--Management.
Export marketing--Management--Case studies.
658.848 / PHI
International marketing strategy : analysis, development, and implementation / Chris Phillips, Isobel Doole and Robin Lowe. - New York : Routledge, 1994. - xx, 508 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0415089840 0415089859
Export marketing--Management.
Export marketing--Management--Case studies.
658.848 / PHI