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Mazzocchi, Mario.

Statistics for marketing and consumer research / Mario Mazzocchi. - Los Angeles : Sage, 2008. - xviii, 412 p. : ill. ; 25 cm.

Includes bibliographical references (p. [387]-398) and index.

9781412911214 (hbk) 9781412911221 (pbk)

2007936615


Marketing research--Statistical methods.
Consumers--Research--Statistical methods.

HF5415.2 / .M3817 2008

658.834 / MAS
Last Updated on September 15, 2019
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