Mazzocchi, Mario.
Statistics for marketing and consumer research / Mario Mazzocchi. - Los Angeles : Sage, 2008. - xviii, 412 p. : ill. ; 25 cm.
Includes bibliographical references (p. [387]-398) and index.
9781412911214 (hbk) 9781412911221 (pbk)
2007936615
Marketing research--Statistical methods.
Consumers--Research--Statistical methods.
HF5415.2 / .M3817 2008
658.834 / MAS
Statistics for marketing and consumer research / Mario Mazzocchi. - Los Angeles : Sage, 2008. - xviii, 412 p. : ill. ; 25 cm.
Includes bibliographical references (p. [387]-398) and index.
9781412911214 (hbk) 9781412911221 (pbk)
2007936615
Marketing research--Statistical methods.
Consumers--Research--Statistical methods.
HF5415.2 / .M3817 2008
658.834 / MAS