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Bird, Drayton.

Commonsense direct marketing / Drayton Bird. - 2nd ed. - Lincolnwood, Ill. USA : NTC Business Books, 1990. - 347 p. : ill. ; 24 cm.

Includes index.

ISBN: 0844231827

LCCN: 90060016

Subjects--Topical Terms:
Direct marketing.

LC Class. No.: HF5415.126 / .B57 1990

Dewey Class. No.: 658.84 / BIC

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