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Baker-Woods, Gail.

Advertising and marketing to the new majority / Gail Baker Woods. - Belmont, Calif. : Wadsworth, c1995. - x, 182 p. : ill. ; 23 cm.

Includes bibliographical references and index.

ISBN: 0534241921

LCCN: 94027899

Subjects--Topical Terms:
Advertising--United States.
Marketing--United States.
Minority consumers--United States.
Ethnic groups--United States.
Advertising--Case studies.--United States
Marketing--Case studies.--United States

Dewey Class. No.: 658.83408 / WOA

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