Stanton, William J.
Fundamentals of marketing / William J. Stanton. - 6th ed. - New York : McGraw-Hill, c1981. - xvii, 636 p. : ill. ; 25 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
0070608814
77010985
Marketing.
HF5415 / .S745 1978
658.84 / STF
Fundamentals of marketing / William J. Stanton. - 6th ed. - New York : McGraw-Hill, c1981. - xvii, 636 p. : ill. ; 25 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
0070608814
77010985
Marketing.
HF5415 / .S745 1978
658.84 / STF