Zandl, Irma.
Targeting the trendsetting consumer : how to market your product or service to influential buyers / Irma Zandl and Richard Leonard. - Homewood, Ill. : Business One Irwin, c1992. - vii, 215 p. : ill. ; 23 cm.
Includes bibliographical references p. 195-206 and index.
1556234783
91031261
Consumer behavior.
Motivation research (Marketing)
Marketing.
658.834 / ZAT
Targeting the trendsetting consumer : how to market your product or service to influential buyers / Irma Zandl and Richard Leonard. - Homewood, Ill. : Business One Irwin, c1992. - vii, 215 p. : ill. ; 23 cm.
Includes bibliographical references p. 195-206 and index.
1556234783
91031261
Consumer behavior.
Motivation research (Marketing)
Marketing.
658.834 / ZAT