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Packard, Sidney.

Consumer behavior and fashion marketing / Sidney Packard, Abraham Raine. - Dubuque, Iowa : Kendall/Hunt Pub. Co., c1977. - viii, 294 p. : ill. ; 24 cm.

Includes index.

Bibliography: p. 275-277.

ISBN: 0840317204

LCCN: 77072618

Subjects--Topical Terms:
Consumer behavior.
Fashion merchandising.
Marketing.

LC Class. No.: HF5415.3 / .P3

Dewey Class. No.: 658.83 / PAC

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