Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra and Satyabhusan Das - 6th ed. (Indian sub. adaption) - New Delhi : Dorling kindersley, c2011. - xxvii, 948 p. ; 26 cm.
Includes bibliographical references and index.
9788131731819
2009011023
Marketing research.
Marketing research--Methodology.
658.83 / MAM
Marketing research : an applied orientation / Naresh K. Malhotra and Satyabhusan Das - 6th ed. (Indian sub. adaption) - New Delhi : Dorling kindersley, c2011. - xxvii, 948 p. ; 26 cm.
Includes bibliographical references and index.
9788131731819
2009011023
Marketing research.
Marketing research--Methodology.
658.83 / MAM