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Burke, John D. 1917-

Advertising in the marketplace / John D. Burke. - New York : Gregg Division, McGraw-Hill 1973. - 440 p. : illus. ; 24 cm. - The Gregg/McGraw-Hill marketing series ; .

Includes bibliographical references and index.

ISBN: 0070090319

LCCN: 72010673

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .B855

Dewey Class. No.: 659.1 / QUA

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