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Velayudhan, Sanal Kumar

Rural marketing : targeting the non-urban consumer / Sanal Kumar Velayudhan. - New Delhi ; Response Books, 2002. - 196 p. : ill. ; 23 cm.

Includes bibliographical references.

ISBN: 076199565X 0761995668 (pbk.)

LCCN: 2001048723

Subjects--Topical Terms:
Marketing--India.
Consumer behavior--India.

Subjects--Geographic Terms:
India--Rural conditions.

LC Class. No.: HF5415.12.I5 / V45 2002

Dewey Class. No.: 658.87 / VER

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