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Altstiel, Tom.

Advertising strategy : creative tactics from the outside/in / Tom Altstiel and Jean Grow. - Thousand Oaks, Calif. : Sage, c2006. - xvi, 389 p. : ill. ; 27 cm.

Includes bibliographical references and index.

1412917964 (pbk.)

2005012623


Advertising.

659.1 / ALA
Last Updated on September 15, 2019
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