Altstiel, Tom.
Advertising strategy : creative tactics from the outside/in / Tom Altstiel and Jean Grow. - Thousand Oaks, Calif. : Sage, c2006. - xvi, 389 p. : ill. ; 27 cm.
Includes bibliographical references and index.
1412917964 (pbk.)
2005012623
Advertising.
659.1 / ALA
Advertising strategy : creative tactics from the outside/in / Tom Altstiel and Jean Grow. - Thousand Oaks, Calif. : Sage, c2006. - xvi, 389 p. : ill. ; 27 cm.
Includes bibliographical references and index.
1412917964 (pbk.)
2005012623
Advertising.
659.1 / ALA