Advertising management : practical perspectives /
edited by David A. Aaker.
- Englewood Cliffs, N.J. : Prentice Hall, 1975.
- xiv, 399 p. : ill. ; 23 cm.
Includes bibliographical references.
0130159905 $6.95
75008605
Advertising--Management.
658.91 / AAA
Includes bibliographical references.
0130159905 $6.95
75008605
Advertising--Management.
658.91 / AAA