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Burton, Philip Ward 1910-

Advertising fundamentals / Philip Ward Burton, J. Robert Miller. - 2nd ed. - Columbus, Ohio : Grid, inc., c1976. - xii, 688 p. : ill. ; 24 cm. - Grid series in journalism & advertising .

Includes index.

ISBN: 0882440896 : $14.95

LCCN: 75026015

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .B8722 1976

Dewey Class. No.: 659.1 / BUA

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