Bolen, William H., 1943-
Advertising / William H. Bolen. - New York : Wiley, c1981. - xviii, 504 p. : ill. ; 24 cm. - Wiley series in marketing .
Includes bibliographical references and index.
047103486X
80018915
Advertising--United States.
Advertising.
HF5813.U6 / B59
659.1 / BOA
Advertising / William H. Bolen. - New York : Wiley, c1981. - xviii, 504 p. : ill. ; 24 cm. - Wiley series in marketing .
Includes bibliographical references and index.
047103486X
80018915
Advertising--United States.
Advertising.
HF5813.U6 / B59
659.1 / BOA