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Bolen, William H., 1943-

Advertising / William H. Bolen. - New York : Wiley, c1981. - xviii, 504 p. : ill. ; 24 cm. - Wiley series in marketing .

Includes bibliographical references and index.

ISBN: 047103486X

LCCN: 80018915

Subjects--Topical Terms:
Advertising--United States.
Advertising.

LC Class. No.: HF5813.U6 / B59

Dewey Class. No.: 659.1 / BOA

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