The Great writings in marketing : selected readings together with the authors' own retrospective commentaries /
Howard A. Thompson.
- Plymouth, Mich. : Commerce Press, c1976.
- xv, 622 p. : ill. ; 23 cm.
Includes bibliographical references and indexes.
0916162001
75022965
Marketing.
HF5415 / .G655
658.8 / THG
Includes bibliographical references and indexes.
0916162001
75022965
Marketing.
HF5415 / .G655
658.8 / THG