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Zikmund, William G.

Exploring marketing research / William G. Zikmund. - Chicago : Dryden Press, c1982. - xxv, 657 p. : ill. ; 25 cm. - The Dryden Press series in marketing .

Includes bibliographical references and indexes.

ISBN: 0030562279

LCCN: 80065812

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: 658.839 / ZIE

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