Dhaka University Library Online catalog

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Cohen, Dorothy.

Advertising : its role in modern marketing / - New York : Wiley, 1972. - xviii, 689 p. : illus, 23 cm.

Includes bibliographies.

ISBN: 0471163252

LCCN: 72001071

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5821 / .C56

Dewey Class. No.: 659.1 / COA

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