Dyer, Gillian.
Advertising as communication / Gillian Dyer. - London : Methuen, 1982. - xiv, 230 p. : ill. ; 21 cm. - Studies in communication .
Includes bibliographies and index.
0416745202 : $16.95 (est.) 041674530X (pbk.) : $8.50 (est.)
82008134
Advertising.
HF5821 / .D89 1982
659.1 / DYA
Advertising as communication / Gillian Dyer. - London : Methuen, 1982. - xiv, 230 p. : ill. ; 21 cm. - Studies in communication .
Includes bibliographies and index.
0416745202 : $16.95 (est.) 041674530X (pbk.) : $8.50 (est.)
82008134
Advertising.
HF5821 / .D89 1982
659.1 / DYA