Barton, Roger. 1903-
Media in advertising / Roger Barton, With an introd. by Walter E. Botthof. - New York : McGraw-Hill, 1964. - ix, 559 p. : ill., maps ; 23 cm. - McGraw-Hill series in marketing and advertising .
Includes bibliographical references.
63023303
GB64-17502
Advertising--United States.
659.1 / BAM
Media in advertising / Roger Barton, With an introd. by Walter E. Botthof. - New York : McGraw-Hill, 1964. - ix, 559 p. : ill., maps ; 23 cm. - McGraw-Hill series in marketing and advertising .
Includes bibliographical references.
63023303
GB64-17502
Advertising--United States.
659.1 / BAM