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Garbett, Thomas F.

Corporate advertising : the what, the why, and the how / Thomas F. Garbett. - New York : McGraw-Hill, c1981. - xi, 252 p. : ill. ; 25 cm.

Includes index.

ISBN: 007022787X

LCCN: 80015604

Subjects--Topical Terms:
Advertising.
Institutional advertising.
Corporations--Public relations.

LC Class. No.: HF5823 / .G26

Dewey Class. No.: 659.1 / GAC

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