Hotchkiss, George Burton 1884-1953.
An outline of advertising : its philosophy, science, art, and strategy / - 3rd ed. - New York : Macmillan, 1950. - xxvi, 605 p. : illus. ; 25 cm.
Includes bibliographical references and index.
50008666
Advertising.
HF5823 / .H575 1950
659.1 / HOO
An outline of advertising : its philosophy, science, art, and strategy / - 3rd ed. - New York : Macmillan, 1950. - xxvi, 605 p. : illus. ; 25 cm.
Includes bibliographical references and index.
50008666
Advertising.
HF5823 / .H575 1950
659.1 / HOO