Caples, John.
How to make your advertising make money / John Caples. - Englewood Cliffs, N.J. : Prentice-Hall, c1983. - 383 p. : ill. ; 24 cm.
Includes index.
0134236084 : $19.95 0134235908 (pbk.) : $6.95
83004455
Advertising.
HF5823 / .C179 1983
659.1 / CAH
How to make your advertising make money / John Caples. - Englewood Cliffs, N.J. : Prentice-Hall, c1983. - 383 p. : ill. ; 24 cm.
Includes index.
0134236084 : $19.95 0134235908 (pbk.) : $6.95
83004455
Advertising.
HF5823 / .C179 1983
659.1 / CAH