Buzzell, Robert D.
Global marketing management : cases and readings / Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett. - 3rd ed. - Reading, Mass. : Addison-Wesley, c1995 - x, 686 p. : ill. ; 23 cm.
Includes bibliographical references.
0201539721
94020690
Export marketing--Management.
Export marketing--Management--Case studies.
658.848 / BUG
Global marketing management : cases and readings / Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett. - 3rd ed. - Reading, Mass. : Addison-Wesley, c1995 - x, 686 p. : ill. ; 23 cm.
Includes bibliographical references.
0201539721
94020690
Export marketing--Management.
Export marketing--Management--Case studies.
658.848 / BUG