Mowen, John C.
Consumer behavior / John C. Mowen. - 4th ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1995. - xvii, 862, G22, I-17 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and indexes.
0023846119
94006027
Consumer behavior.
Consumers--United States.
658.83 / MOC
Consumer behavior / John C. Mowen. - 4th ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1995. - xvii, 862, G22, I-17 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and indexes.
0023846119
94006027
Consumer behavior.
Consumers--United States.
658.83 / MOC