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Mandell, Maurice I.

Advertising / Maurice I. Mandell. - 2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1974. - xi, 723 p. : ill. ; 24 cm.

Includes bibliographical references.

ISBN: 013014472X

LCCN: 73009813

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .M219 1974

Dewey Class. No.: 659.1 / MAA

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