Dhaka University Library Online catalog

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Parker, Robert B.

Mature advertising : a handbook of effectiveness in print / Robert B. Parker. - Reading, MA : Addison-Wesley Pub. Co., c1981. - ix, 182 p. : 27 cm.

ISBN: 020105714X : $29.95 (est.)

LCCN: 79027704

Subjects--Topical Terms:
Advertising.

Dewey Class. No.: 659.132 / PAM

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