Guberman, Reuben.
Handbook of retail promotion ideas / by Reuben Guberman. - Reading, Mass. : Addison-Wesley Pub. Co., c1981. - xii, 258 p. : ill. ; 28 cm.
Includes index.
0201027208 : $24.95
80012276
Advertising--Handbooks, manuals, etc.
659.13 / GUH
Handbook of retail promotion ideas / by Reuben Guberman. - Reading, Mass. : Addison-Wesley Pub. Co., c1981. - xii, 258 p. : ill. ; 28 cm.
Includes index.
0201027208 : $24.95
80012276
Advertising--Handbooks, manuals, etc.
659.13 / GUH