Nicosia, Francesco M.
Advertising, management, and society : a business point of view / edited by Francesco M. Nicosia. - New York : McGraw-Hill 1974 - xx, 386 p. : illus. ; 22 cm.
A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley. Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers.
Bibliography: p. 371-377.
0070465282 0070465274
74002053
Advertising--United States.
Advertising.
659.1 / NIA
Advertising, management, and society : a business point of view / edited by Francesco M. Nicosia. - New York : McGraw-Hill 1974 - xx, 386 p. : illus. ; 22 cm.
A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley. Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers.
Bibliography: p. 371-377.
0070465282 0070465274
74002053
Advertising--United States.
Advertising.
659.1 / NIA